What is the book of identity, corporate identity book, the book of character? - All these terms define more or less the same issue. Corporate Identity. This is a set of rules and guidelines that describe acceptable ways to use your company logo on its promotional materials and advertising (acceptable colors, proportions, the logo, lettering, distance from other graphic elements, and many others). Enhanced visual identification book contains more detailed guidelines and proposals for using the logo (flyers, business cards, letterhead, clothing, website, marking the buildings, ways of sticking of company cars, etc.).
Principles contained in the book of identity should be observed to good and homogenous of corporate image. Corporate identity helps to standardize advertising, promote collaboration among suppliers of the various forms of advertising, provides the building of company's image by established patterns and standards.
We offer the book to develop their corporate identity from logo design, through development of rules for its use and how to put on promotional and advertising materials, to create a coherent document regulating all of these regulations.
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